Women Mean Business

Simply put, when it comes to the dynamics of the marketplace, women are changing the game. They present huge and growing opportunity dealerships that welcome and invest in women have the opportunity to leverage the economic buying power women wield in the marketplace. To demonstrate the economic influence of women, here are some facts and figures to help you tell this story.

Female Purchase Power

  • Women control more than $20 trillion, or about 70%, of global consumer spending. —Bloomberg Business
  • The GLOBAL INCOMES OF WOMEN are predicted to reach a staggering $18 trillion by 2018. — Ernst & Young
  • There are approximately 1,226 BILLIONAIRES in the world. Women make up 8.5% of those. — randomhistory.com
  • Women make/influence 85% of all purchases. — mediapost.com
  • Women control more than 60% of all personal wealth in the U.S. — mediapost.com
  • Women account for 58% of all total ONLINE spending.
  • As early as 2,000 women were found to have surpassed men in Internet usage.

Women in the Workforce

  • 57% of women participate in the U.S. Labor Force. — U.S. Department of Labor
  • 6% of S&P 500 companies have female CEOs. — WomenonBusiness.com
  • Women-owned firms account for nearly 30% of all new businesses. — U.S. Chamber of Commerce Foundation, Center for Women in Business

Moms and Wealth

  • MOMS represent a $2.4 trillion market. — WomenonBusiness.com

Women Trending

  • In 1965, 1.2% of the graduates of Harvard Business School were women. In 2017, that number will reach 41%. — WomenonBusiness.com
  • Women will control two-thirds of CONSUMER WEALTH in the U.S. over the next decade. — SHE-conomy.com
  • The average American woman is expected to EARN MORE than the average American male by 2028. — mediapost.com

Women in Automotive

  • Citing a study that said women spend $300 billion a year on vehicles and maintenance, the Alliance of Automobile Manufacturers — a group of top automakers — called women “the engine of the auto economy.” (2014)
  • In 2013, 25.4% of jobs in the Motor Vehicles and Motor Vehicles Equipment Manufacturing industry were held by women. — Catalyst.org
  • In 2013, WOMEN Made Up: 1.5% of automotive body and related repairers and 1.8% of automotive service technicians and mechanics. — Catalyst.org
  • Women made up nearly 21.4% of all employees at automobile dealers. — Catalyst.org
  • In 1989, there were: 880,000 automobile service and repair technicians — 6,000 of them were women. In 1999, there were: 837,000 automobile service and repair technicians — 12,000 were women. – U.S. Department of Labor
  • Women request 65% of SERVICE WORK at dealerships. — SHE-conomy.com
  • Women spend over $200 billion on new cars and mechanical servicing of vehicles EACH YEAR. — SHE-conomy.com
  • Three-fourths of women surveyed say they feel misunderstood by car marketers. — SHE-conomy.com
  • Women really do end up paying more at the mechanic shop than men. — U.S. News & World Report

At General Motors

  • 22% of GM’s salaried workforce is WOMEN
  • 5% of the retail automotive workforce is FEMALE
  • 229 Women Dealers
  • 490 Women Successor Dealer Operators
  • 260+ Fixed Operations Managers