Network Focus: Profitability, Growth & Retention

The WRN has evolved in a number of ways since we began, but our business priorities remain constant. Our dedication to elevating the profitability, growth and retention for every dealer is unwavering. Putting customers at the center of everything we do is the goal that unites us as a team; it is the hallmark of our customer-driven culture.

The WRN leadership is focused on three priorities that will:

  • Increase the number of women working in retail automotive through our Drive to Succeed Scholarship program
  • Create a more profitable Fixed Operations business—a heightened priority because of its significant impact to the bottom line
  • Increase profitability and operational effectiveness through our female-exclusive NADA 20 Groups

The WRN is here to help every woman at every GM dealership in the U.S., Canada, and beyond. We want our women-owned dealerships to exceed the national average in terms of profitability. And we will continue to provide the resources for improving dealer operations at every level.


GM and its dealers are the only manufacturing/retail partnership to offer scholarships to women pursuing academic degrees in automotive management and technical fields.


NADA and WRN have partnered to form the industry’s only exclusive all-female 20 Groups focused on profitability and operational effectiveness.


WRN S&P is the industry’s only support system exclusively for women in automotive retail service positions.


Through partnering with WBENC, the WRN is helping female dealers grow their businesses through certification.