What is DRIVEN?

Driven is an annual meeting designed to bring together top industry experts, women Dealer Principals and women dealership leaders.

The meeting time is utilized to go over programs & initiatives that support three key focus-items for any dealership: profitability, growth & retention.

Driven & Profitability

How does DRIVEN help WRN dealers with profitability?

Profitability is at the core of growth and retention. General Motors has designed an exclusive event for WRN dealers to link up with vendors that will support profitability growth: Pathway to Profit.

The Pathway to Profit exhibitors and resource centers are much more than suppliers of goods & services. They are partners in business from the front of the store to the back… and everything in between. GM has hand selected these vendors who are constantly thinking of new ways to develop products that help improve dealer operations and bottom line. WRN dealer success is truly the priority & focus of Pathway to Profit.

Driven will help dealers grow! 

Grow your connections, grow your operations and grow your profits.

Jenifer Schmit

Senior Manager, Dealer Diversity Development


I’m thankful that GM has the support they offer their dealers, especially the Women’s Retail Network. We own several other franchises and General Motors is a leader by far in this area.

Lori Davis

Dealer Principal, Beckley Buick GMC Auto Mall

I didn’t even realize how awesome this was. These women are so impressive.

Stephanie Kellogg-Turner

Sales Consultant, AutoNation Chevrolet

Coming to meetings where vendors are there allows you to ask questions in a much more relaxed atmosphere. We got more time to interact and really see/hear what others are thinking of the same product.

Victoria Johnson

New Car Sales Manager, John Bear Buick GMC Cadillac

2023 GM Summer Business Meeting | DRIVEN

Awards Ceremony

Business Meetings


20 Group Meetings

Vendor Alley

Dealer Reception