PROMOTE

GM and its dealers own this story – no other Original Equipment Manufacturer works with its retail network to provide scholarships for women studying automotive retail. It’s time to shout about it! So we’ve developed a number of resources to help you publicize the program with media, students, employees and customers, as well as gain the support of civic and academic leaders.

WRN provides marketing and communications materials to help build awareness of the scholarship. Use these materials to help publicize the program in your stores, schools and communities.