20 Group

Share ideas. Share inspiration. Boost profits.
What are 20 Groups?

WRN 20 Groups are comprised of up to 20 non-competing GM women Dealer Operators or Executive Managers. These groups participate in extended face-to-face meetings three times a year in a setting away from dealer operations to focus on improving business performance. 

  • On average, dealers enrolled in 20 Group earn 30% more money than non-participants
  • Opportunity to network with industry leaders
  • Focused time to analyze day-to-day operations
  • Ability to explore new profit opportunities
  • Impacts & improves business performance
  • All WRN members are eligible to participate
  • GM covers enrollment costs and monthly fees for first year of participation
  • Enrollment is available on first come, firsts serve basis
  • Additional enrollment information can be requested from:


Contact Information

Jenifer Schmit
Senior Manager – Dealer Diversity Development

General Motors LLC
Dealer Development
Women’s Retail Network
Cadillac Tower
30400 Van Dyke
Warren, Michigan 48093

Meeting Cadence

How Do 20 Group Meetings Work?

WRN 20 Group meetings are currently facilitated by NADA, a professional moderator, and Chairperson/Vice Chairperson elected 20 Group members. All group members submit their input to help determine agenda topics, and members have real-time access to online resources throughout the meeting period.

Meeting Guidelines
  • Groups are comprised of non-competing female GM dealers, similar in volume, as determined by NADA and GM
  • Members agree to guidelines regarding financial composite, meeting attendance and general conduct
  • Dealers elect a chairman to oversee the group administration for a one-year term
  • Group determines meeting locations and dates, in conjunction with NADA
  • Group meets in person three times per year (1.5 days); conducts conference calls and private communications between meetings
  • Meetings focus on operational challenges, exchanging ideas, succession planning and sharing best practices
Communication In-Between Meetings
  • Monthly financial composites that include side-by-side comparisons of 20 Group peers
  • Real-time access to monthly group composites and NADA Benchmark reports to measure financial performance against similar organizations and industry averages
  • Access to a secure website and an online e-mail listserv that helps facilitate communication of ideas and experiences within the group
  • Beneficial e-mail communication between 20 Group members & NADA as the group works together to share information, ask questions and get answers

Our History

Leading the Industry

In 2013, WRN partnered with NADA 20 Groups and formed an industry first, the GMW1 NADA 20 Group — the industry’s first 20 Group made up entirely of women. GMW1 is comprised of women dealers, executive managers and Next-Gen women from U.S. and Canadian dealerships. This first 20 Group facilitated exclusively for WRN members was held in Chicago. For nearly two full days, 14 dealers participated in sessions focused on improving bottom-line results. Due to its success and growing membership, we formed a second group-GMW2 in 2016, and a third group-GMW3 in 2018. GM’s WRN 20 groups are the only exclusive female 20 groups in the auto industry today. 



In the 20 Group, you are learning something new based on the experiences of others and on performance metrics. There is no dealership that runs perfectly. There are always opportunities for improvement. If you want to better your dealership in an environment that is conducive to women, a WRN 20 Group is the perfect way to go.
– Mary Nurse, dealer principal, Nurse Chevrolet Cadillac, Ltd., Ontario, Canada


My father was in a 20 Group forever and I took his seat. I faced a difficult dynamic, being a young female and his daughter. My WRN experience was completely different. I was able to relate to everyone. I was among my peers and felt very much at home. The 20 Group facilitator did an excellent job of getting the group engaged. Within the first hour, all the women in my group were warming to each other. They really made us dig into the numbers, and they took the time to help us understand what it all means. I asked the instructor a question before I left on Friday, and I had her answer waiting for me in my inbox when I returned Saturday at noon. It was comforting to be with people in similar situations. I made real connections — both business and personal — that I expect will grow and last long-term. No one felt threatened or competitive toward each other. I really enjoyed the idea session. We created a lot of positive energy and generated some good thoughts.
– Jamie Layne, Victory Layne Chevrolet, Fort Myers, Florida